Television is the most effective means of
reaching consumers. The AZTV Network offers wide coverage in
Over-the-Air Broadcast
as well as inclusion on the
listed
cable systems, thus reaching a large market with
antenna
and
cable
reception. Advertising on WAZT is made simple with our
in-house production options.
Local origination news and events attract the viewer with interests in the local area, heightening the effectiveness of local
advertisements.
1Christian
television may not make the headlines like it did in the Seventies
and Eighties, but it draws a larger audience these days, thanks in
part to a greater number of networks, programs and greater
audience targeting. The Barna survey showed that 43% of all adults
had watched some Christian programming on television during the
past month.
The growth of
the Christian television audience is reflective of the splintering
of the TV audience, in general. Whereas the three largest
broadcast networks formerly controlled the airwaves, claiming more
than 90% of the audience, the advent of countless cable and
satellite channels has utterly fragmented the audience these days.
The aggregate adult audience for Christian programming during the
past month was 90 million people - approximately the same number
who attend Christian churches in any given week.
2"24.0%
of consumers believe the advertising messages they receive from
the general media. This number jumps to 58.0% (more than double)
when the message source is Christian media." (Soma Media Report
1993)
"Today,
advertising on a Christian medium is very much like getting an
endorsement from a celebrity. All of the same dynamics apply. The
believability is there, the loyalty is there. The fact that the
advertiser is associated with Christian media is endorsement
enough. There is only one thing that Christian radio and TV does
not have that virtually all high profile endorsers command - a
high price tag." (Gary Crossland, President, Simmons Market
Research Bureau, 1992)
1Christian
Television Statistical information gathered from the Barna
Research Group – www.barna.org
2 Faith in
Advertising information gathered from Soma Media
Contact us today for
information and rates for placing your ad in programs such as
Gaither Homecoming, Hometime, P. Allen
Smith Gardens, Little House on the Prairie or other
family friendly program. To find out how you can take advantage of
the selling power of the AZTV Network, call (540) 459-8810 and ask
for the sales department, or
email
us.
Click
to download our Media Kit
